Uncommon's debut work for British Airlines explored all the different reasons people travel, by playing on the question we often get asked when crossing borders: ‘What’s the purpose of your visit?’

 

In keeping with its title, the campaign included over 550 individual ads across outdoor, press, TV and cinema — each one a British Original. Over 100 of them, including the ones on this page, were written by me.

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The campaign won multiple awards, including an Outdoor Grand Prix and three Gold Lions.