Most tech companies sound like robots.

Or like scientists trying not to sound like scientists.

I couldn't let that happen to Noze, a tech startup based in Montreal.
 
Because the tech they talk about is exciting as hell: they are giving machines a sense of smell.

This technology will change everything. They are obsessed with it, and want others to get on board too. Plus, who said you can’t be an expert AND a rebel? In this startup, there’s always room for fun and mischief (as well as the occasional nose-related pun) among all the facts and figures.
 
I helped them put all of that into words through tone of voice, messaging, and website copy.