BODYFORM
VIVA LA VULVA
1 in 3 women in the UK miss their cervical screening out of shame. Missing the chance to prevent cancer. Meaning they could literally die of embarrassment.
The poster I wrote, designed by the brilliant Mario Kerkstra, was placed around women's clinics across the country — as well as women's bathrooms in bars.
You can read the full copy in the zoomed-in, typographically NSFW pic below — or as plain text at the bottom of this page.
FULL COPY
Vulva vulva vulva vulva vulva vulva vulva vulva vulva vulva vulva vulva vulva vulva vulva vulva vulva vulva vulva.
This is your nurse’s schedule for today, and that’s just before lunch.
That’s about 2,400 every year.
Do you really think you’re going to surprise her with yours?
Good luck with that.
Of course you’re unique, as is your vulva.
But guess what:
So are the other 2,399.
And no one is judging.
Unless you don’t show up.
1 in 3 young women miss their cervical smear test out of embarrassment.
Missing the chance to prevent cancer.
Don’t die of shame.
Book your screening.
Bodyform. Viva La Vulva.