I partnered with Bonkers  — a brilliant creation by Rhodes Pet Science — on verbal branding, tone of voice, messaging, and packaging copy for PurrPops, the world’s most purrworthy cat treat.

 

From the “Meaty Sticko Kitty Snacko” tagline to “No words. Just purrs.” on the backo of the packo, er, sorry, I mean the back of the pack, I had borderline illegal amounts of fun working on it.

 

 Who knows — I may have been put on this earth specifically to write for freeze-dried cat lollipops.