EVs are the future.

But the way we charge them? More stone age than sci-fi. 

Especially if you park on the street.

 

Trojan Energy is changing that — with a clever system using flat, flush sockets in the pavement. No bollards. No QR code chaos. Just a personal key and a street that looks like... a street.

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I partnered with craig+bridget on the creative strategy, then wrote the tagline “Street-smart EV charging” and helped bring the new brand voice to life through messaging.

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Strategy: craig+bridget

 Design: Wayne Pick