alvie

What people do before, during and after cancer treatment has a real impact on health outcomes. Recovery begins before day one — and doesn’t stop after the last appointment.

The Alvie app is a team of health coaches and behaviour experts backed by clinical know-how — all in your pocket. It helps people recover better with personalised daily support, combining AI, science, and a human coach. It’s simple, smart, and based entirely on what works for each person.

I worked with Alvie on their verbal branding, messaging, and in-app copy — bringing warmth and clarity to every screen, tap and notification. Helping people recover better, one well-phrased nudge at a time.

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Strategy: craig+bridget

Design: Wayne Pick