I once saw a classification of creatives.

One of the species was called Manifesto Monster.

Suddenly, my dark secret had a name.

So there you have it. I'm a total Manifesto Monster.

Don't know why most creatives hate writing them.

There are days when I have half a dozen manis* to write, and those are happy days, usually.

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* I don't call them that, but I know ECDs who do.