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headlines and taglines
Headlines. Taglines. Slogans.
My favourite things to write.
It's part pain, part play.
You scribble. Stop. Scribble some more.
Think you’ve got it.
Search. It’s taken.
Scream.
“All the best words are taken!”
Cross it out.
Start again.
Scribble scribble scribble.
Argh.
Is it too late to change careers?
And then — click.
There it is.
The right line.
Words that work.
A mini miracle.
A hit of dopamine.
A wave of relief.
Until the next one.
British Airways

Metropolitan Police


London Business School



Betfair


shaken udder



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