Cat litter is a reminder of who’s boss in human/feline relationships.

Cats poop, we clean.

Our bosses aren’t easy to please: only the best will do.

But it pays to please them.

Because cat litter that’s good for the cat is better for everyone. 

Business Litter, created by Rhodes Pet Science, is the business.

It’s engineered to be lighter, more sustainable and less messy.

It’s designed to look so good that humans won't need to hide it.

 

I helped craig+bridget shape the creative strategy, and then went on to develop verbal branding and messaging for the new product. I also wrote some guidance for illustrators tasked with creating sassy, bossy cats.

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Strategy: craig+bridget