Meow. Meow. Meooowwww. Get it?

Of course not. You can’t speak cat.

But your cat has a lot to say.

Like: ‘Hello. It’s been exactly 13 minutes since I last ate.

I feel the icy grip of death.’

Or even worse: like ‘I don’t feel great.’

The smart humans of Rhodes Pet Science invented Smartbox.

Cat litter that shows you in colour when your cat is off colour.

So if there’s a problem, you can act fast.

It was named one of TIME’s Best Inventions of 2024 — and for good reason.

Cats are a mystery. Their health shouldn’t be.

 

I partnered with craig+bridget to help shape the creative strategy, then developed the brand voice and messaging for the product launch — making the science accessible, the tone human-friendly, and the benefits perfectly clear.