Metropolitan Police asked AMV for a film to make their 45,000 staff feel proud. It was clear they didn’t want a work of fiction: all they needed was a mirror. So we hopped in the back of a patrol car, followed them around for a week, and then showed them what we saw: from the 4am drug raids to stopping a man from jumping off a bridge, all in a day’s work.
And thanks to watching Run Lola Run at least 6 times in my youth, I found a soundtrack to match the sentiment: ‘What A Difference A Day Makes’ by Dinah Washington. The Deputy Commissioner said he cried when he first saw it, and who am I to doubt him?
Director: Adrian Moat
Producers: Alex Heathcote, Greg Kates
Art director: Gina Kelly
Psst, it's not a public video. Let me give you the password.