metropolitan police
'difference'

Metropolitan Police asked AMV BBDO for a film to make their 45,000 staff feel proud of what they do..

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We quickly realised that what they needed wasn't a manifesto — it was a mirror. So we hopped in the back of a patrol car, followed them around for a week, and then showed them what we'd seen: from the 4am drug raids to stopping a man from jumping off a bridge, all in a day’s work.

And thanks to watching Run Lola Run at least 10 times in my youth, I found a soundtrack to match the sentiment: ‘What A Difference A Day Makes’ by Dinah Washington.

The Met's Deputy Commissioner said he cried when he first saw it.

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Director: Adrian Moat

Producers: Alex Heathcote, Greg Kates

Art director: Gina Kelly

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Psst, it's not a public video.
But I can give you the password.