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BODYFORM
'VULVA VULVA VULVA'
1 in 3 women in the UK miss their cervical screening out of shame. Missing the chance to prevent cancer. Meaning they could literally die of embarrassment. This ad was placed around women's clinics and bars across the country.
You can read the full copy in the zoomed-in, typographically NSFW pic below.
Designer: Mario Kerkstra



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