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Writing about technology. Yawn. Right?
It’s true of most tech companies: they sound like robots. Or like scientists trying not to sound like scientists.
But Noze isn’t one of them. Because the tech they talk about is exciting as hell: they are giving machines a sense of smell.
This technology will change everything. They are obsessed with it, and want others to get on board too. Plus, who said you can’t be an expert AND a rebel? In this startup, there’s always room for fun and mischief (as well as the occasional nose-related pun) amongst all the facts and figures.
I helped them put all of that into words through tone of voice, messaging, and website copy.
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