Headlines. Taglines. Slogans.
My favourite things to write.
It's part pain, part play.
You scribble. Stop. Scribble some more.
Think you’ve got it.
Search.
Someone else got there first.
Scream.
“All the best words are taken!”
Cross it out.
Start again.
Scribble scribble scribble.
Argh.
Is it too late to change careers?

And then — click.
There it is.
The right line.
Words that work.
A mini miracle.
A hit of dopamine.
A wave of relief.
Until the next one.