PepsiCo has always championed diversity and innovation, and was keen to start investing in entrepreneurs within the food and beverage space, specifically female founders: think Stacy’s Pitta Chips. ‍

 

They needed a name and a brand for this global initiative.

Enter Womanmade, a  community dedicated to giving female founders peer-to-peer mentorship, access to tools, relevant content and expert guidance.

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The WM / XX-chromosome in the logo was a gift from the the universe.

 

In just one year, the commuity organically grew to more than 2,300 female entrepreneurs.